📈 Culture & Trends
How different generations, brands, and communities use emoji, and what the trends say.
Emoji, Copyright, and Trademark: Can Anyone Actually Own an Emoji?Can anyone legally own an emoji? This article explains how copyright covers vendor-specific emoji artwork while trademark law works differently altogether.July 13, 2026 · Culture & Trends · 1 min readHow Businesses Use Emoji in Marketing (and When It Backfires)See how brands use emoji in marketing to boost engagement, plus the common mistakes, like overloading messages, that make branded campaigns backfire instead.June 8, 2026 · Culture & Trends · 1 min readEmoji and Mental Health: How People Express What's Hard to Say Out LoudWhy emoji have become a common, lower-pressure way to signal emotional states in text.May 25, 2026 · Culture & Trends · 1 min readThe Most Popular Emoji: How Rankings Have Shifted Over TimeA look at how emoji popularity rankings are measured and how they've changed.March 2, 2026 · Culture & Trends · 1 min readGen Z vs. Millennial Emoji Use: What the Data Actually ShowsThe generational emoji divide isn't just a vibe — Adobe and workplace surveys put real numbers on it.February 23, 2026 · Culture & Trends · 2 min read